Aditya Basu on Muck Rack

Aditya Basu

Bangalore
As seen in: IMDb, Medium, MDPI
Covers:  market trends, business news, business, marketing research, market reports
Writer, Strategist and Creative Brains at work 24/7 as a Story Teller with @yorkecomm Friends with Disruption and Father of Maverick Ideas!

Interview

What was your first job as a journalist?

Tracking franchise business owners for consultative interviews.

Have you ever used a typewriter?

Never ever.

How is social media changing news?

By allowing readers to express their point of view and by letting shares, the concept of mentions and comments has swelled.

Who's your favorite fictional journalist?

Used to be Khushwant Singh. Now Baachi Karkaria and Swaminathan Ankleshwar Iyer and Gurcharan Das from India.

What does it mean to be a journalist?

It means that the world out there is waiting for you to write a piece on.

How do you prefer to be pitched on stories?

I like stories that appear on my Facebook feed.

What tools and software do you use to do your job?

I reachout to my target audience using LinkedIn and various other social media tools.

What's your favorite social network?

Facebook

Who do you wish followed you?

World famous journos, editors, big writers.

Why did you become a journalist?

I always had a penchant for tracking profiles of business' and I have written extensively on different career options and business needs.

Did you work for your high school newspaper? If so, what did you do there?

My school did not run a newspaper.

What story are you most proud of writing or working on?

Nothing in particular. Covering any scenarios to strike a conversation is a challenging task and every article has a story to tell.

What advice can you offer to aspiring journalists?

How to go about doing business interviews.

When's the best time to pitch you?

Anytime.

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