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Though gold still dominates the Jewelry market in India, the demand for diamond, platinum, and other kinds of jewelry is steadily increasing. Riding on the changing nature of consumer preference, the Jewelry Market in India is expected to post a CAGR of 16.06 percent from 2014-2019. Despite the presence of a large unorganized sector in India, which include family-owned shops and trusted local jewelers, the branded jewelry segment is growing. Consumer trends in India indicate an increasing inclination towards certifications and hallmarks, assuring purity of gold. Unlike before, when consumers preferred paying a visit to local jewelers, they are now more keen on exploring new designs in the market.