Behind the Menu: New restaurants open in time for peak season, but tourists aren’t the only focus MYRTLE BEACH, S.C. (WBTW) — A variety of restaurants have opened up on the Grand Strand recently, all bringing unique eating experiences just in time for peak season. However, some business owners say tourists aren't the only ones on their radar this summer. "We are applying a lot more to the locals because we tend to get our regulars known by name," local business owner Rebecca Dechir said.