Adriana Lacy
- Chief Executive Officer, Field Nine Group
Philadelphia
As seen in:
LinkedIn,
Medium,
Los Angeles Times,
Substack,
Axios,
Flipboard,
Nieman Lab,
MLS Soccer,
Journalism.co.uk,
American Press Institute
and
CEO, Field Nine Group. Big on Boston, Penn State, sports, emerging technology and journalism. Usually on a plane.
Interview
What was your first job as a journalist?
audience at the new york times
Have you ever used a typewriter?
Well, I wish the answer was yes.
How is social media changing news?
It's making way for a lot of misinformation. But in the same breath, it's given journalists a way to connect with their readers.
How do you prefer to be pitched on stories?
Email.
What tools and software do you use to do your job?
As an audience engagement editor, metrics and social monitoring is vital. I'm big on Chartbeat, CrowdTangle and Google Analytics.
What's your favorite social network?
Twitter! But Instagram is by far my favorite editorial platform.
Who do you wish followed you?
Anyone that works for The Cut.
Why did you become a journalist?
I love to help inform readers. Also, I want to help diversify the industry.
Did you work for your high school newspaper? If so, what did you do there?
I did! Just a bit of general news reporting.
What story are you most proud of writing or working on?
My story with Major League Soccer. I'm passionate about the league, so it was great to write about it.
What advice can you offer to aspiring journalists?
Network. Raise your hand, even if you don't think you're qualified. Work smarter, not harder.
When's the best time to pitch you?
24/7
What's your favorite drink?
Nothing like sweet tea.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.