Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor. The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.