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Marketing skal være virksomhedens bedste investeringsrådgiver

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By Sandra E. Olsen, af Sandra Olsen
| orchestra.dk
Ubalance mellem investerings- og ambitionsniveau er alt for ofte årsag til, at marketing ikke lykkes. For marketingbudgettet sættes til stadighed uden marketingafdelingens involvering. Det er et kæmpe problem, fordi man undervurderer marketings unikke viden og faglighed, der kan kvalificere investeringsbeslutninger, og fordi marketing er dømt til at fejle. I dette indlæg giver jeg tre råd til, hvordan marketing bliver virksomhedens bedste investeringsrådgiver. Kender du det?
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