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Articles by Ailsa Page
3 businesses thriving despite COVID-19 lockdown
There are businesses surviving and thriving despite the COVID-19 lockdown. Here are three great examples. Many agile and spirited small business owners have adapted to the restricted trading conditions with incredible speed. Small businesses have been placed under tremendous pressure as people practice social distancing. Supply chains are challenged, consumer behaviour has changed and small businesses need to innovate, according to the chief executive of ActionCOACH ANZ, Paul Henshall.
Commercial tenants seek to strike a deal with landlords
As trade for businesses operating retail, hospitality and many other sectors come to a grinding halt amid the COVID-19 crisis, tenants rush to negotiate new rental agreements in Australia and New Zealand alike. As governments order retail stores to close their doors amid the COVID-19 spread, the question about how these business owners are meant to pay their rent with no income has raised its head.
Paying yourself superannuation? Here's what you should know
If you’re running a business, you’re responsible for paying your own superannuation as well as your employees’. Here’s what you need to know when it comes to paying yourself superannuation, writes Nina Hendy. If you’re a small business with employees, it’s important you clearly understand the rules around superannuation payments. The Superannuation Guarantee (SG) applies to employees aged 18 and over who earn more than $450 before tax in a calendar month.
Get familiar with small business budgeting to guarantee success
Budgeting can be the difference between success and failure for a small business. Here, Nina Hendy speaks with local business owners and advisors for their tips and tricks. Setting a budget has been an important part of the success for Parcelpoint. In fact, budgeting has allowed the small business to pick key projects that will have the biggest impact, finance manager, David Agius says.
Key interactions you'll have as a business owner
If you’re running a business in Australia, you’re no doubt going to need to have an interaction with a bank at some stage. Here’s the lowdown on what to expect, writes Nina Hendy. All business owners need a financial leg up at some stage, particularly during periods of growth. But dealing with Australian banks and other lenders needs to be handled diplomatically. We’ve listed some of the key interactions you’re likely to have with your bank or lender below so you can be fully prepared.
Treating your staff as you do your customers the key to motivation
We are all living in a WIIFM – what’s in it for me – world, and staff are just the same. No longer are people eternally grateful to have a job, they are wanting to know why they should stay in a job and what they will get from being in that job. If staff can’t see what’s in it for them, then their motivation to work for you will not be as high. Employers must not only provide a good experience for staff they need to promote to staff just exactly how they are meeting their needs.
The disconnect between social media and being social
As a business do you have a different persona offline as you do online? Does your customer get the same experience with you offline as they do online? I was recently at a theatre show where I was confronted with a Jeckyll and Hyde approach of people on social media versus off social media. It got me wondering if businesses are doing the same thing. At the theatre I tuned into a conversation by some women behind me about what they were posting and saying on social media.
Time poor? Here’s how to create brand content regardless
Startups have it drummed into them that content is the lifeblood of their brands’ positioning in the marketplace. But when a business owner is swamped with the day-to-day tasks, a well-researched blog post can fall down the ladder of importance. Help is at hand. Content experts Ophelie Lechat and Beatrix Holland will be talking Content 101 at the Masters Series presented by WeTeach Me. These women know how content is king for any startup ‘telling its story’.
5 ways to maximise your SEO for Australian audiences
A website is a big investment, and the key to making sure your site is the prime destination for your customers or industry is getting your SEO game right. This is true regardless of where you are in the world, but if you’re looking to grow your website traffic in Australia, there’s a few things to be aware of. You probably already know to optimise your page titles and populate your site with relevant, useful content, but what are the SEO factors specific to Australian business owners?
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