The price of croissants in France is about to go up, which is scandalous, to say the least! But it does offer an interesting case study. Just in case you’re not across all the butter-related news that’s fit to print, the price of butter in France has gone up, mainly because the export market is now too lucrative to ignore. That leaves the fine patisseries of Paris in a bind as butter is a crucial ingredient in the humble croissant.
Who’s going to form government in New Zealand? Could biscuits give us the answer? In case you missed it, the Labour Party led by Jacinda Arden and National leader Bill English have been trying to woo NZ First leader Winston Peters to form government. While we’re entirely sure more serious matters have been discussed, all parties have kept relatively mum on the progress of the talks – leaving punters with very little to speculate on. Instead, they’ve only been left a few crumbs.
Forty-three percent of all cyber attacks in 2016 were directed to small businesses. In 2011 this figure was just 18 percent. While it may be the big-business attacks that hit the headlines, due to the vast amounts of data being compromised, smaller businesses provide cyber criminals scope to make an easy buck. “Small businesses don’t typically think it will happen to them,” said MYOB’s Head of Information and Cybersecurity, Christie Lim.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".