From a young age, Cyrus Massoumi knew he wanted to become rich one day. In 2012, he figured out how: by creating an inflammatory, hyper-partisan news site that used Facebook to make its articles go viral. This week, Bloomberg Technology's Sarah Frier and Aki Ito talk to Cyrus about how MrConservative.com's success sparked a frenzy of other sites like it. Cyrus watched the phenomenon snowball—until one day he realized he had created a monster. Want to hear more?
When Francisco Riordan suspected his company of breaking the law last year, he secretly reached out to federal regulators. His actions helped set in motion events that left Rothenberg Ventures subject to a government investigation and multiple lawsuits -- and according to Francisco, cost him his own job. This week, we're re-broadcasting this May episode, in which Francisco first went public with his role as a whistleblower.
A few months ago, Bloomberg Technology's Adam Satariano found an unflattering video of himself going viral on Instagram. Someone had filmed him riding the train, furiously typing on his phone. That discovery and his quest to get the video deleted got Adam thinking about the changing nature of online privacy. This week on Decrypted, we meet the man behind SubwayCreatures, the popular Instagram account that briefly featured the video of Adam.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".