Sign for the ice cream brand Ben & Jerry's on 2nd March 2026 in London, United Kingdom. The co-founder of Ben & Jerry’s said the ice cream brand’s new owner is in the “process of destroying” the Cherry Garcia maker’s future by stopping it from criticizing U.S. President Donald Trump. Sign In or Create an Account Ben Cohen, who started the brand in 1978 with Jerry Greenfield, is locked in a months-long fight with the Magnum Ice Cream Company over Ben & Jerry’s right to speak out on social issues.