Fresh on the heels of rumors that Disney was looking to buy Fox comes yesterday’s breaking news that Comcast, Sony and even Verizon were looking too. Because who wouldn’t want to own The Simpsons and The Americans, right? Actually it’s a lot more complicated than that. Let’s break it down into why Fox wants to sell and what they have to offer. Why They Want To Sell: The most credible rumors revolve around Fox wanting to simplify their business so that they can become a nimble organization like CBS.
Much has been made lately about the amount of programming people are watching via ad-free OTT apps on connected TVs and how this signals the death of television and/or the death of advertising. But a closer look reveals that a significant amount of what’s being watched on OTT apps is ad supported and not just via Hulu. That’s causing the industry to reevaluate the impact of connected TV apps and the future of the television ad business.
While CMOs, particularly the CMOs of large companies, are often portrayed as roadblocks to innovations in advertising, a recent series of interviews sponsored by WhoSay at the ANA Conference in Orlando proved otherwise. Many of executives interviewed seemed to have a strong handle on the challenges they are facing, and how the TV[R]evolution can be harnessed to work in their favor. (You can watch the highlights reel below.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".