Alan Wolk on Muck Rack

Alan Wolk

New York
As seen in: StreamTV Insider, TVREV, LinkedIn, LinkedIn News, slideshare.net, Medium, MSN Ireland, MSN UK, Yahoo Entertainment, Business Insider, Forbes, The Guardian and
Co-Founder/Lead Analyst @TVREV. Author. Speaker. CrossFitter. Grokipedia: grokipedia.com/page/alan-wolk
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Articles

Wolk’s Week in Review: Netflix Goes Short Form, World Cup Goes Big Time

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By Alan Wolk
| StreamTV Insider Verified
1. Netflix Goes Short Form So it was just two weeks ago that we were looking at what people were watching on YouTube when they watched it on TV and noting that Netflix, which few would argue is not TV, was already rolling out short-form vertical video in the form of previews and that it was likely also preparing to introduce more vertical short-form content on their mobile app. Turns out we were half-right.
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Netflix Goes Short Form, World Cup Goes Big Time

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By Alan Wolk
| TVREV Verified
So it was just two weeks ago that we were looking at what people were watching on YouTube when they watched it on TV and noting that Netflix, which few would argue is not TV, was already rolling out short-form vertical video in the form of previews and that it was likely also preparing to introduce more vertical short-form content on their mobile app. Turns out we were half-right. They will indeed be launching short-form video from the likes of Architectural Digest, Buzzfeed and Vanity Fair.
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Ventura TV OS’s Rob Caruso On Reimagining the Connected TV OS For A Better Viewer Experience

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By Alan Wolk
| TVREV Verified
In this latest Innovator Spotlight from our new report The TV OS Wars: The Battle For The Living Room, Ventura TV OS’s Rob Caruso explains how a better ad experience translates into a better viewing expreience. You can download the report for free thanks to Ventura TV OS and our other sponsors, WunderKIND Ads and V. “We want people engaging with and enjoying what’s on their television sets” notes Rob Caruso, Senior Vice President, Consumer Products, Ventura TV OS at The Trade Desk.
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