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Alannah Riner

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Articles by Alannah Riner

Making Marketing More Personalized

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By Alannah Riner, Mandy Edwards
| memarketingservices.com
As this world is only getting more and more high-tech, we need to make sure that we don’t lose the importance of human interaction and personalization — and that doesn’t just mean adding your customer’s name in your emails. What is personalized marketing? According to Constant Contact, personalization is a strategy that involves collecting data related to your customers and crafting marketing experiences that target specific types of customers through your content.
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Who is Using Which Social Media Platform - A Demographic Look

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By Alannah Riner
| Business 2 Community Verified
The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social platform to ensure your content fits the needs of those using that platform. Learning the demographics of each social platform helps you to understand your audience on a greater scale.
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How Companies are Using TikTok to Market their Business

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By Alannah Riner, Mandy Edwards
| memarketingservices.com
June 3, 2020June 3, 2020 by Alannah Riner TikTok has quickly become a major social media platform for 2020. And no, it has nothing to do with Kei$a’s song from a few years ago. This video-based social app has been pretty popular for about a year and is most commonly used by young adults (ages 12-25). The app is used to create and post creative and trendy videos which are intended to appear on the “for you page,” which is where popular videos appear for people to view, like, and comment.
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