Mandy Edwards

The report, which is the ACCC’s sixth in its ‘digital platform services inquiry’ details issues of excessive data collection, the prevalence of scams and fraud, inadequate disclosure of sponsored content, and a lack of competition. Chair Gina Cass-Gottlieb emphasised the harm inflicted on small-to-medium businesses, as well as consumers. “Social media services are an essential part of our daily lives and have provided many benefits to society,” she said.

A marketer’s job is never done. Especially during the hustle and bustle of the holidays, it is easy to make simple mistakes when it comes to marketing. Though it is good to get into the spirit of the season and have fun, you must not forget a business is at stake. Simple marketing blunders made during the holidays can thwart your marketing plan for life. So, let’s talk three simple ideas to keep it festive but not lose business during the holidays.

By Marci Cornett, {grow} Community Member I’m a marketer who hated customer research … until I got emotional about it Maybe you’ve known all along how incredible customer research is for growing your business. But I was afraid of it. I thought it was all about processing numbers and percentages. And embracing soul-crushing words like “demographics” and “statistics.” You see, I’m a word nerd. My head was designed for literary analysis.