Alejandro Salgado-Montejo on Muck Rack

Alejandro Salgado-Montejo

As seen in: WARC
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Articles

The four moments of experience: Streamlining the process of packaging development

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By Carlos Velasco, Luis Morales Ariza, Rodrigo Salgado, Alejandro Salgado-Montejo
| WARC
This paper evaluates how elements of packaging design influence consumer evaluation and satisfaction using the Four Moments of Experience (FME) framework. Purchase behaviour Sensory appeals Customer experience Packaging Colombia Strategy Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging. Solution: Develop a framework that incorporates concepts from cognitive, sensory, affective...
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General rules for packaging design and evaluation

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By Alejandro Salgado-Montejo, Maria Mendoza, María Mendoza Verified, Paula Ximena Triana
| WARC
Study that identifies four general rules of effective packaging.
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What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward

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By Cristina Romero Blanco, Carlos Velasco, Alejandro Salgado-Montejo, Enrique Guarin
| WARC
Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior. Consumer sentiment Nicotine Consumer decision making Strategy Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco and Enrique GuarinFeedBACK-Neurosketch Social Behavior and Consumer Neuroscience Laboratory,... WARC subscribers can sign in to keep reading Not a subscriber?
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