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Articles by Alessandro Pregnolato
From concept to customers, no coding needed: how one team built Turtle with Webflow + Typeform
In a nutshell Challenge: How do you quickly build a professional-looking website without hiring devs or coding it yourself? Solution: Make the site with Webflow, then embed application typeforms for signup. Result: Idea to launch in less than a month—zero coding needed. How many times have your best ideas been blocked by the reality of making them happen? Sure, you can picture your dog dating app perfectly—right down to the paw-swiping animations and satisfying ‘you’ve found a match’ woof sounds.
Creating content for humans: an interview with Mailchimp's Erin Crews
For young companies finding their voices in the world of content, there aren’t many more influential sources of inspiration than Mailchimp. Founded 17 years ago—how often do you say that about a startup?—as an email marketing side project, Mailchimp pioneered the fun, friendly voice and tone that now dominates the SaaS space. But while a lot of companies try to ape their style, Mailchimp remains a reference for how to do content right.
The rise of microcopy at Typeform
Bristol, England. It’s 2:00 a.m. A hooded figure, identity unknown, climbs a ladder and begins to deface the name of a store. It’s not Banksy, although he comes from the same city. He’s no graffiti artist, either. He’s the “grammar vigilante.” He comes out at night to correct errant punctuation. His weapon of choice? The “apostrophiser,” a broom-like contraption for reaching the highest storefronts to add—or remove—punctuation. I joined Typeform around three years ago as a copywriter.
9 Tips to Make Your Next Market Research Survey Count
You created a product or service and you’re ready to go all in and make a gazillion dollars. But before you roll out the big bucks to launch your idea, someone on your team suggests that you get some feedback from actual customers to see if you should make any last-minute changes.
Why should you build your business around happiness?
People spend almost 30% of their lives working and another 33% counting sheep. The remaining 37%? Eating, personal hygiene, social activities, gossiping, binging on Netflix, and sex (if you’re lucky). But work carries a special place in our lives. Work brings home the bacon, it shapes our identity. Work also provides income, a sense of self-worth, and social status. And because of its impact—even if you’re out of work—it consumes a fair share of your psychic bandwidth.
Want to start more conversations in your office? Build a Barception
OK, hear me out. To the uninitiated, having a bar in the office may seem a bit silly. There’s free alcohol, people who serve it to you, and no shortage of thirsty willing participants. But here’s the thing: we’re actually not getting on the sauce all day. Really! It genuinely doesn’t happen. That’s not what Barception is all about. The first clue is in the name: it’s a bar, in a reception. In an office. Like the movie Inception, it has layers.
From pains to gains: how Sleeknote scaled their content marketing - Typeform blog
Sleeknote is a SaaS tool that lets you easily grab info from your website’s visitors. As the leads came in and their business grew, their Marketing team needed a way to scale with the times. All it took were a few small changes to get big results. Like many fast-growing SaaS startups, our goal at Sleeknote was to hit the ground running with content marketing. But with few employees and limited resources, we didn’t always follow best practices when it came to creating content.
Why we built a MailChimp integration
At Typeform, we have an amazing Customer Success Team that knows our customers inside and out. They spend lots of time pouring over feature requests and customer pain points. One of the hottest topics? Native integrations—seamlessly sending data between typeforms and other apps. Integrations help with all kinds of jobs-to-be-done. Marketers who generate leads with Typeform send contacts directly into their MailChimp lists. Recruiters send applicant data directly into their HR systems.
Feedback: can it help rebrand a business?
LiveChat is a customer service software company that was pretty confident about their product. But when they started having doubts about their brand, they decided to dig deeper. Here’s their story. One unhappy customer. That’s all it takes to turn people away from your business. On the other hand, satisfied customers are more than happy to spread the word. Plus, happy customers become repeat customers.
How we're trying to turn events into experiences
At the end of last year, we put aside some of our marketing budget to attend events. Full disclosure: we’d never done anything event-related before, and we had no idea how we were going to use the money. So where did we start? Texas. In March, five of us packed our bags for the US to check out the notorious South by Southwest (SXSW) conference in Austin. We also brought along a few goals: find out what other startups are doing at events, connect with peers, and get inspired to do something special.
Inside ProdPad's spontaneous product culture
When our CPO Simon and I started up ProdPad, we quickly realized that the plans we’d carved out for our product didn’t matter. The path was always changing—whether it was because of new customer feedback, what our analytics were telling us, or some unexpected opportunity that popped out of nowhere. Here’s an example from our early days: A customer wanted to use ProdPad, but didn’t see how it would work with Trello. So 36 hours later, Simon built a Trello integration. Well, kind of.
Crazy Egg cracks open its product roadmap process
Are you drowning in feature requests from customers? How do you prioritize new features, fix bugs, and develop new products? For fast-growing startups, these are hot questions. In this article, I’ll give you insights into how Crazy Egg approaches these issues and pointers on how to focus on the things that will bring impact to your product. It doesn’t matter whether you’re a startup or Fortune 500 company, winning projects always start with a process.
How to fail into success
After a handful of failed business, Stuart McKeown finally got it right. In just three years, he and cofounder John Sherwood grew their marketing growth platform–Gleam.io–to nearly half a million users. Now with over 10,000 paying customers, including names like HubSpot and Spotify, they’re running a seven-figure business. And on the way, they got crushed by a giant bamboo-eating algorithm. How to fail, then succeed big time One of Stuart’s first ideas came while managing a coupon code website.
Need a business idea? Try scratching your own itch
Today I listened to Noah Kagan’s podcast on how to come up with a business idea. His advice was simple and direct: solve one of your own problems. Noah didn’t think about whether an idea could make billions or not, he simply wanted to solve a problem for himself. “I didn’t care about the market size. I just cared about me. There’s gotta be others like me.” —Noah Kagan Using his own advice, Noah turned sumome.com (now sumo.com) into an eight-figure business.
The quiz that saves lives
In 1974, three-year-old Anthony Nolan needed a bone marrow transplant. But no one in his family was a match, and there was no system in place to turn to. To help people like her son, Anthony’s mom, Shirley, set up the world’s first register to match donors with people in need. Although not in time to save little Anthony, it was the start of hope and new life for thousands of people. Today Anthony Nolan is the UK’s largest blood cancer charity, with over half a million potential donors ready to help.
How Forbes finds the best talent for their 30 Under 30 list
In her mid-twenties, Clara Sieg helped AOL billionaire Steve Case set up his first growth-stage investment fund. Now she helps manage $650 million for startups. Heben Nigatu is the senior editor at BuzzFeed and co-hosts the Another Round podcast for hundreds of thousands of listeners. She’s 24 years old. After her company Blendspace was acquired by TES Global, 29-year-old Amy Lin now oversees the learning platform for over 7 million teachers worldwide. → Lean how to turn a passion into a business.
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