Alessandro R Marcon on Muck Rack

Alessandro R Marcon

Verona
As seen in: Color Research & Application, Nature, Wiley Online Library, HKS Misinformation Review, OUPblog, PLOS, PLOS ONE, BMJ Open, MDPI, Occupational and Environmental Medicine (OEM) and
Researcher University of Verona: Medical stats, respiratory health, environmental epi. Dad^2. Dog owner. Swimmer
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Articles

Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits proportionally high levels of audience interaction

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By Alessandro R Marcon, Marco Zenone, Vincenza Boniface
| PLOS
Loading metrics Open Access Peer-reviewed Research Article Citation: Marcon A, Zenone M, Boniface V, Peters CE, Caufield T (2026) Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits proportionally high levels of audience interaction. PLOS Digit Health 5(6): e0001440.
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Generative artificial intelligence-driven chatbots and medical misinformation: an accuracy, referencing and readability audit

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By Nicholas B. Tiller, Alessandro R Marcon, Marco Zenone
| BMJ Open Verified
Discussion In this independent audit, we evaluated the responses of five generative AI-driven chatbots to health and medical queries across misinformation-prone fields. Our findings regarding scientific accuracy, reference quality and response readability highlight important behavioural limitations and the need to reevaluate how AI chatbots are deployed in public-facing health and medical communication. We prompted chatbots with 50 questions that had clear, evidence-based answers.
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Regulatory bodies must critically assess their role in the wellness wave of supplement marketing

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By Alessandro R Marcon
| The Lancet Verified
Over the past decades, wellness has ballooned into a multitrillion-dollar industry.1 Defined multifariously across physical, mental, spiritual, emotional, occupational, environmental, and social dimensions, wellness is portrayed and realised through activities to maintain and optimise oneself in relation to ever-shifting ideals.2 Supplements or natural health products (hereafter “supplements”) form a key component and commercial staple of these wellness ideals.1,2 In turn, high supplement use...
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