Alex Austin Vollor

Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective communication strategy The PESO Model consists of four different communication channels: paid, earned, shared and owned media.

Public relations is more than just social media, publicity or promoting an organization; it's about two-way communication that builds trust, credibility and third-party validation When some people hear the term public relations (PR), they automatically think of social media, press releases or just communicating with the public. These actions can be a part of public relations, but they don't fully represent what the profession is really about.