Alex Chisnall

Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.

Growing on TikTok becomes easier when you understand how the platform thinks. Timothy Armoo explains the system with complete clarity. Most founders post on TikTok without understanding how the platform decides who sees what. In this Bite sized Screw It Just DO It episode, Timothy Armoo strips away the guesswork. He explains why niche dominance matters, how to warm the algorithm, and why video level performance beats follower count every time.

Sandra Byrne never set out to be an entrepreneur. She left school at fifteen, had no qualifications, and started in retail to get by.