Starting and running a Canadian food and beverage (F&B) business in the digital economy doesn’t only take an entrepreneur’s mindset, it requires Jacks and Jills of all trades who wear many hats – often at the same time. From managing staff, payroll, and inventory to creating unforgettable experiences for their customers, F&B operators, from the local pub manager to a nation-wide franchise CEO, must navigate increasingly scarce markets in an increasingly digitized and uncertain economy.