Alexandra Frost on Muck Rack

Alexandra Frost

(She/Her)
Cincinnati
Covers:  Health, wellness, lifestyle, trends, future of work/career, commerce/products, parenting and kids, education, travel, etc.
Freelance journalist/content marketing writer/freelance coach Bylines @nytimes @forbes @washingtonpost @popsci @glamourmag @huffpost @parentsmagazine

Interview

What was your first job as a journalist?

A news reporter for the local paper. I was 18 and remember covering the town's American Idol contest for a $15 assignment.

How is social media changing news?

Social media isn't changing news--it is the news.

What does it mean to be a journalist?

Asking the right questions, but being a real human while you do it, to ensure your source is comfortable enough to give answers that matter.

What tools and software do you use to do your job?

Otter, Trello, Monday, Google Drive, Loom, Clearscope, others.

Did you work for your high school newspaper? If so, what did you do there?

Yes. I was the features section editor. I remember writing an ode to my grandpa who picked me up from school on Tuesdays too.

What advice can you offer to aspiring journalists?

Follow the stories that interest you, don't sacrifice your ethics, write some fun stories and some meaningful stories, work with nice editors

When's the best time to pitch you?

Anytime!

When you're not at a computer, where are you most likely to be?

Chasing my five little kids around.

Aside from your own, what's your favorite publication to read?

I get a morning newsletter from Business Insider that's so well done, voice-y, and a great overview of the happenings of the day.

What's the most common misperception about your beat?

That I have one--I have more like 10!

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