June 23, 2026, 2:14 p.m. ET Amazon Prime Day 2026 is a multi-day savings event featuring discounts on various items. Shoppers can find deals on fishing equipment, including rods, reels, and tackle bags. The event runs from Tuesday, June 23, through Friday, June 26. Amazon Prime Day 2026 is underway, with steep discounts on outdoor gear during the multi-day savings event.