Alex Theuma on Muck Rack

Alex Theuma

Verified
London
As seen in: The SaaS Revolution Show, TechRadar, VentureBeat, CEOWORLD Magazine, BusinessCloud, Top Business Tech, NextByte1
Founder & CEO of @SaaStock, helping SaaS Founders on the journey to $10mill ARR. Host of The SaaS Revolution Show podcast. General Partner BackFuture Ventures
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Articles

GTM Alpha: How Clay is building GTM for the AI era

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By Alex Theuma 
| The SaaS Revolution Show
Clay is perhaps one of the most talked about tools in the modern GTM stack. Founded in 2017, the GTM platform now operates at +$100M ARR and was valued at $3.1B following a $100M Series C in August 2025. In addition to building a product people love, they’re championing a new approach to GTM. One that helps companies win in the AI era. We spoke to Head of GTM Engineering Everett Berry to understand what this kind of growth journey looks like behind the scenes.
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How You.com 10x’d MQLs with multithreaded marketing

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By Alex Theuma , Kara Goldin
| NextByte1
Epicenter brings you in-depth conversations about the technical, economic and social implications of cryptocurrencies and blockchain technologies. Every week, we interview business leaders, engineers academics and entrepreneurs, and bring you a diverse spectrum of opinions and points of view. Epicenter is hosted by Sebastien Couture, Brian Fabian Crain, Friederike Ernst, Meher Roy and Felix Lutsch. Since 2014, our episodes have been downloaded over 8 million times. … continue reading
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How You.com rebuilt its GTM strategy with multithreaded marketing

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By Alex Theuma 
| The SaaS Revolution Show
Towards the end of last year, I spoke to Kady Srinivasan, now CMO at Freshworks, just before she wrapped up her time at You.com. We talked through why the old playbooks are broken and how she rebuilt You.com’s GTM strategy, 10xing MQLs and increasing ACV by 86% in the process.
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