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Alex Silverman on Muck Rack

Alex Silverman

Verified
Charlotte
As seen in: Sports Business Journal, Boston Business Journal, Buffalo Business First, Cincinnati Business Courier, L.A. Business First, Nashville Business Journal, Providence Business First, Triangle Business Journal, Yahoo Sports, Cleveland.com, Newsday and
Covers:  Sports media, marketing, sponsorship, fan experience, trends
#SportsBiz reporter at @SBJ for hockey and soccer. @Mizzou alum. Seinfeld is my religion. Email: asilverman@sportsbusinessjournal.com

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Alex Silverman’s Biography

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Alex Silverman covers the business of hockey and soccer for Sports Business Journal. He returns to SBJ headquarters in Charlotte, where he started his career as a staff writer for Sports Business Daily from 2013 to 2017. He subsequently covered the media industry at Cablefax and, most recently, served as a senior reporter covering sports business for Morning Consult. Silverman, who graduated from the Missouri School of Journalism in 2013, has also served as a corporate communications manager at…

Alex Silverman’s Journalist Portfolio

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Sports Fans Are Into Cryptocurrency, and Brands Are Capitalizing - Morning Consult

Sports Fans Are Into Cryptocurrency, and Brands Are Capitalizing - Morning Consult

Sports fans are twice as likely as non-fans to say they are familiar with the digital asset class, according …

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GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previo...

GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previo...

After wearing the logos of major sportswear brands Adidas AG and Under Armour Inc. on their competition appar…

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NFTs From MLB's Defunct 'Champions' Project See Secondary Market Resurgence as League Plots Next ...

NFTs From MLB's Defunct 'Champions' Project See Secondary Market Resurgence as League Plots Next ...

MLB confirmed it has ended its licensing partnership with Los Angeles-based game developer Lucid Sight Inc., …

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Battle for Senate Control Is a Double-Edged Sword for NCAA on Name, Image and Likeness

Battle for Senate Control Is a Double-Edged Sword for NCAA on Name, Image and Likeness

Two runoff elections in Georgia in early January will decide which party controls the Senate for the next two…

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The Sports Industry's Gen Z Problem: Fewer Fans, Lower Viewership

The Sports Industry's Gen Z Problem: Fewer Fans, Lower Viewership

An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are l…

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MLB 'Diligently Pursuing' Legal Authority to Take Action Against Drone Threats at Ballparks - Mor...

MLB 'Diligently Pursuing' Legal Authority to Take Action Against Drone Threats at Ballparks - Mor...

Unauthorized unmanned aircrafts have interrupted four MLB games this season; new polling shows concern among …

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Articles

Back-of-jersey sponsorship offers MLS teams chance to cash in on World Cup buzz

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By Alex Silverman Verified
| Sports Business Journal Verified
NEW YORK -- MLS clubs are looking to the newly introduced back-of-kit sponsorship placement as an opportunity to generate immediate incremental revenue coming out of the World Cup. Teams are able to start wearing sponsor logos on their kits after the July 29 MLS All-Star Game, but so far Inter Miami is the only club that has formally announced a deal, as the asset was included as part of its recent stadium naming-rights deal with Nubank.
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Bundesliga, Relevent wrap U.S. media rights cycle with Telemundo deal

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By Alex Silverman Verified, Austin Karp Verified
| Sports Business Journal Verified
The Bundesliga has agreed to a three-year U.S. media rights agreement with Telemundo, marking the first time Germany’s top soccer league has sold its Spanish-language rights separately in the market. A source with knowledge of the agreement said Telemundo will pay the Bundesliga just under $10M a year for the Spanish-language rights.
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Argentina’s semifinal victory sets up Messi-Yamal showdown in World Cup final

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By Alex Silverman Verified
| Sports Business Journal Verified
ATLANTA -- The 2026 FIFA World Cup delivered yet another classic Wednesday, with Argentina scoring twice in the final minutes to stun England 2-1 and advance to the World Cup final. The victory sets up a meeting with Spain on Sunday at N.Y./N.J. Stadium, a match featuring two of the world’s most recognizable sports stars: 39-year-old Lionel Messi and 19-year-old Lamine Yamal.
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Interview

What was your first job as a journalist?

Sports columnist at my middle school newspaper

Who's your favorite fictional journalist?

Long Island's own Ray Barrone

What's your favorite social network?

Twitter for news and lively debate. Facebook for staying in touch.