Writer, editor, analyst. Contributor to MediaPost. Previously: @POLITICO @TVNewser, @BCBeat

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@alexweprin — 12,005 followers, 27,989 tweets

Nov 20, 2017

@cheddar Will people will sit down at their kitchen table in the a.m. with a cup of coffee and watch 8 news videos in a row about current events? No.

Nov 20, 2017

This is why I give @cheddar a lot of credit. They get that most news on TV is consumed passively, and are trying top fill that gap. Most news "explainers" aren't, and will stay niche.

Nov 20, 2017

The video people watch is entertainment and sports. News a much smaller percentage of viewing, and much of it is passive (i.e. on in background while cooking or doing something else).

Nov 20, 2017

People love video. Consumers love video. Average American still watches 4+ hours of TV every day! Everyone loves Netflix. The one, big problem:

Nov 20, 2017

I may need to update my "about that 'pivot to video'" item I wrote a couple of months ago:  https://www.politico.com/media/tipsheets/morning-media/2017/08/18/a-murdoch-takes-on-trump-a-tale-of-three-magazine-covers-about-that-pivot-to-video-001335  I still think news publishers are missing forest for trees there.

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