The headline: “Hold Me! Squeeze Me! Buy a 6-Pack!,” published here in November 1997. The story: It was the ’90s, and celebrities were no longer content to be famous. They had to be “brands.” Leading the way were Martha Stewart, whose popular magazines and television show led to a home goods line at Kmart, and Michael Jordan, whose name suddenly adorned shower curtains, pot holders and walkie-talkies in addition to sneakers and basketball jerseys.
He eventually landing a job in the publicity department of 20th Century Fox, where he had to go into the steam room — ”in my starched shirt” — and read gossip items to the studio head, Spyros Skouras, emerging soaking wet and disillusioned. The studio “was spending millions of dollars to sink Elizabeth Taylor in the Nile in ‘Cleopatra,’ but at the home office, they were saving on rubber bands,” Mr. Reed recalled.
But that job is suddenly looking iffy as A.I. gets better at reading scans. A start-up called Arterys, to cite just one example, already has a program that can perform a magnetic-resonance imaging analysis of blood flow through a heart in just 15 seconds, compared with the 45 minutes required by humans. Maybe she wants to be a surgeon, but that job may not be safe, either. Robots already assist surgeons in removing damaged organs and cancerous tissue, according to Scientific American.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".