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Articles by Ali Hanan
When Inclusion Meets Ambition: Lessons from Cannes Lions
Ambition in marketing isn't just about thinking bigger. It's about having the courage to challenge established thinking, create meaningful change and build brands that make a lasting impact. As part of our Changemakers: Ambition series, we're exploring what happens when marketers turn bold thinking into action.
‘I now understand the connection between, and power of, disability and creativity’
Participants of Creative Equals’ Disabled Creatives programme share some of the challenges of navigating the ad industry as a disabled creative Founder and CEO Creative Equals As the Disabled Creatives programme returns for a second year, Creative Equals CEO Ali Hanan, speaks to three individuals from last year’s cohort to understand more about the challenges of navigating a profession as a disabled creative.
Five ways to walk-the-walk on diversity and inclusion
2022 was a big blow for diversity, equity and inclusion (DEI). The economic downturn and subsequent cost of living crisis compounded existing inequalities and the primary concern now is not that progress has halted, it’s progress is sliding back. Unquestionably, employers are facing a really challenging time. But the reality is, those that reinforce and confirm their commitment to DEI and draw on the power of a diverse workforce, are best positioned to not just survive, but thrive in the crisis.
Why are CV gaps still viewed so negatively?
Career gaps are riddled with judgement. While this is, perhaps, unsurprising given the long-standing taboo around taking time away from work, it’s worrying given experiences outside of the workplace form such a big part of one’s identity. When we talk about the stigma around career gaps, we are not just referring to women on maternity leave embroiled in the ‘motherhood penalty’, we are also referring to people of all identities who face stigma from taking extended time out of work.
How to keep DEI out of the budget cuts
article by Ali Hanan, founder and CEO, Creative Equals There’s ample research to prove diversity, equality and inclusiveness (DE&I) leads organisations to become more profitable, and therefore better placed to weather a financial storm. Analysis by McKinsey has shown the most diverse companies are now more likely to outperform less diverse peers on profitability.
Ben & Jerry's Calls on America to 'Dismantle White Supremacy' in Extraordinary Statement
Ice cream maker Ben & Jerry's, which has long supported Black Lives Matter, is earning praise for a remarkable statement it released late Tuesday, mourning the death of George Floyd at the hands of Minneapolis police—and outlining a series of "concrete steps to dismantle white supremacy in all its forms." "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against...
A Digital Marketer's Action Plan: 4 Tips for Navigating a Crisis
The spread of COVID-19 across the world has left a wake of uncertainty: Many workers have been sent home, schools have been closed, and flights have been canceled. There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this crisis will have on the economy is still unknown, but in digital media there are a few actions that marketers can take to help mitigate the impact.
A Call to Action for Intersectional Gender Parity in the Creative Sector
In the wake of International Women's Day, we are confronted with the harsh reality that the pace of change in advertising can be glacial. While there is an abundance of interest in driving inclusivity within teams and through creative output, substantial barriers exist between that drive and the current reality.
#DiverseMinds 2.0 - early bird tickets on sale
How do we unlock the power of divergent thinkers in the workplace? What are the benefits of #diverseminds in the workplace? How do we create welcoming environments where different types of brains can thrive? What are the barriers those with aspergers, autism, dyslexia, dyspraxia and more face when it comes to recruitment, retention and promotion?
Tackling unequal hiring with our new ‘bias blocker’ tool
The story behind the idea: it’s all down to a Post-It note! The idea came to life when Pip spotted that a hiring manager from AKQA had been using Post-It notes to cover the images of candidates on The Dots - it all clicked into place. Rather than using Post-It notes, companies searching for talent on The Dots can now hide personal data such as name, photo, educational and other information that could bias their hiring decisions, meaning candidates are considered solely based on talent.
Campaign & Creative Equals present the next generation of women redefining creativity 2018
Powerful ProjectsBeki Reilly, creative, 360iLast year, Reilly created "Colour up next Tuesday. A feminist colouring book", which empowers women to take back negative, derogatory words for the vagina.
New IPA report from Binet and Field reveals key ways to drive campaign effectiveness
New IPA report from Binet and Field reveals key ways to drive campaign effectiveness To exploit the full potential of marketing in the changing media landscape, brand owners must strike a better balance between the long and short term. This is according to the IPA’s report, 'Media in Focus – Marketing effectiveness in the digital era', written by Les Binet and Peter Field, and released today (15 June 2017).
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