Now this is a flame-broiled burn. A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald's-covering itself in billowing white sheets and trolling its rival with a special sign that read: "Booooooo!
Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee's clever billboards to Wieden + Kennedy's baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing posters suddenly popped up Wednesday on bus shelters in New York City.
The North Face is all about fun stunts in Korea, where it regularly gives shoppers unexpected surprises-and films them for videos that, as often as not, go viral. The most famous one was in 2014, when the brand created a pop-up store whose floor disappeared, forcing the startled shoppers to have to engage in some athletic activity by climbing the walls.
Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around. UA and its agency, Droga5, have crafted a few of these redemption stories already-the famous one with London 2012 underachiever Michael Phelps ahead of Rio 2016, and Super Bowl runner-up Cam Newton's recent spot ahead of the Panthers' 2016-17 season.
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good-and in many cases, more fun or innovative or just plain weird-than the TV work.
Fact-checking Donald Trump has been a full-time job for a lot of election observers this year. And Wieden + Kennedy has been doing its part, with a food truck in its hometown of Portland, Ore., that's been serving "Donald Trump's BS"-baloney sandwiches, that is, with wrappers that clarify Trump's remarks on various issues.
In 2011, on a lark, Jonathan Mildenhall tried Airbnb for the first time. It turned out to be a transformative experience, he says now, one that not only sold him on the home-sharing concept but also got him thinking about how the brand could be marketed, a full three years before it became his job to do so.
Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use it. Or they might be intimidated by live broadcasting, and reluctant to try it out. A new international ad campaign launching Monday in the U.S.
In September, Hillary Clinton released a devastating attack ad on Donald Trump, in which young girls are seen looking at themselves in the mirror while Trump's offensive remarks about women-in particular, their looks-are heard in the background.
brightcove.createExperiences(); LAS VEGAS-At the end of 2009, Adweek picked Honda "Grrr," by Wieden + Kennedy London, as the commercial of the decade. "It's not often that you see cynical ad mavens shuffling out of the Palais de Festivals in Cannes not only smiling about a commercial but also whistling the jingle.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".