Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on davidandgoliath.com, which was being used by another company. Founder David Angelo and his shop-best known for its Kia advertising-were forced to settle for dng.com, a depressingly acronymic substitute for such a mythic name.
From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé. Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season.
Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one-director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.
At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the colorful 37-year-old Floridian has been promoting just such an airborne vehicle in his latest viral video for Oakley sunglasses.
BALI, Indonesia-In a week when gender issues were once again roiling the advertising world, Merlee Jayme, a longtime Saatchi & Saatchi Philippines exec who opened her own celebrated agency, JaymeSyfu, a decade ago, arrived here in Bali to chair the Direct jury for the Clio Awards.
Nike athletes do such great things, even voiceover artists are surprised. The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high gear today with "Unlimited You"-a long-form spot running as a 2:30 online and as a :60 on NBC's coverage of tonight's Opening Ceremonies of the Rio Olympics.
BALI, Indonesia-David Kolbusz has a "No assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded Content & Branded Entertainment for the Clio Awards here in Bali this week.
BALI, Indonesia-It's been almost four years since PJ Pereira unleashed "The Beauty Inside" on the world. But in the years since that groundbreaking work of scripted, episodic branded content-which Pereira & O'Dell made for Intel and Toshiba-Pereira says branded content has still been an area of experimentation, with agencies testing formats and boundaries in the one advertising genre that truly likes to pretend it isn't advertising at all.
What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name recognition among consumers worldwide. But nonusers, by and large, still can't answer them.
Below is Adweek's full Creative 100 list for 2015. Note: There are 118 individuals total, as 17 pairs of people and one trio were recognized as one entry each. Congrats to all the honorees.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.