Because they’re the behaviors that shape our company culture Photo by Priscilla Du Preez on Unsplash “Building a successful business requires many different things to work well. Culture is, however, the pulse that influences every one of those things.” — Adii Pienaar, founder of Conversio. A strong company culture is something almost every business leader aspires to achieve, but only a few get right. As Pienaar described, it’s the pulse that flows through the business.