Alice Oven

Loading metrics Open Access Peer-reviewed Research Article Citation: Oven A, Yoxon B, Milburn J (2022) Investigating the market for cultivated meat as pet food: A survey analysis. PLoS ONE 17(12): e0275009. https://doi.org/10.1371/journal.pone.0275009 Editor: Zhifeng Gao, University of Florida, UNITED STATES Received: September 13, 2021; Accepted: September 8, 2022; Published: December 30, 2022 Copyright: © 2022 Oven et al.

It’s one of life’s daily frustrations: your oat milk latte costs more than the dairy version. Your soy-based meatballs are £2 more expensive than the beef ones. Your cashew-based camembert is three times the price of the cow’s cheese equivalent! And now that plant-based dog food is a thing, we’re experiencing déjà vu– how is it that taking out an ingredient makes something more expensive? You’re right, it makes no sense.

Reading Time: 8 minutes Imagine all the 76 million pet dogs and 58 million pet cats in the United States of America, all eating meat around twice a day. If those pets had their own country, it would rank fifth in terms of global meat consumption. Now add the 12.5 million dogs and 12 million cats in the UK. Then the and 58 million cats in China, and so on. That’s a lot of meat being gobbled down by hungry pets, and we all know that increasing meat consumption is giving our planet severe indigestion.