After nine years hosting one of the most popular comedy programs on air, it’s hard to remember a time when Stephen Colbert might have been mistaken for the kind of conservative commentator he satires. Yet before Colbert became an international celebrity, some people didn’t know what to make of him—especially if they agreed with what he seemed to be saying. Some research has suggested that the mixed messages in “The Colbert Report” might actually make people more sympathetic to Republicans.
Political-correctness 101 dictates that we should avoid gendered versions of job titles: We’re meant to use “server” instead of “waitress”, “actor” for women as well as men. (Thank God the nineteenth-century “doctoress” never caught on.) But sometimes, for valid and non-sexist reasons—like talking about the wage gap—writers need to identify a group of professionals by their gender. Writers who are keen not to offend face a conundrum.
A few weeks ago, I sent a long-suffering friend a rough draft of a chapter of my book, with a long disclaimer attached. “I have totally lost sight of what IF ANY of this is interesting. Maybe there is too much description? Or maybe there isn’t. Maybe the studies are boring or confusing. Maybe they aren’t. Maybe things are repetitive.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".