Articles by Alice Sol
B2B Reads: 12 Killer B2B Marketing Strategies, 20 Common Types of Channel Partners and Where to Find Them, INBOUND Recap and more!
Summary Some of our favorite B2B sales & marketing posts from around the web this week. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Marketing vs. branding: what’s the difference?
Round one… Marketing vs. branding. Ding ding! Actually, this is no fight. Successful marketing and branding operate in harmonious alignment, each boosting the impact of the other, and each with their own part to play. Presenting a consistent brand through marketing is associated with roughly 20 percent revenue growth, according to Marq (formerly Lucidpress). You need a great brand and effective marketing to see those results, however.
HubSpot Launches New Podcast Show with Alexis Gay & Brianne Kimmel to Help Business Leaders Scale Their Companies
HubSpot, the leading customer relationship management (CRM) platform for scaling companies, today announced that it is partnering with Comedian Alexis Gay and Venture Capitalist Brianne Kimmel to launch a new co-hosted business podcast called, The Shake Up. The Shake Up will be part of the HubSpot Podcast Network, a new audio destination for business professionals seeking the best education and inspiration for how to grow their business.
Howard University School of Business and HubSpot Partner to Establish a Center for Digital Business
The Howard University School of Business is pleased to announce the launch of Howard University’s first Center for Digital Business, created with the support of a generous donation from HubSpot, a leading customer relationship management (CRM) platform. The gift from HubSpot will support the creation and management of the Center for Digital Business as well as related business education offerings and programming over the next five years.
HubSpot and WP Engine Partner to Provide Powerful Free Marketing Tools to WordPress Users
HubSpot and WP Engine, the WordPress Digital Experience Platform, today announced that the newly updated HubSpot plugin for WordPress will be integrated with all of WP Engine’s StudioPress themes. When used together, these two platforms have the potential to unleash more value for users and a better experience for customers.
Top 20 Influencers to Follow: MarTech Conference 2016
As we kick off Scott Brinker’s MarTech Conference this week, the marketing world will be anxiously awaiting the announcements and activity that will stem from the show. Following In order to stay on top of all of the exciting news from MarTech, a great way to stay informed of all of the exciting news is to follow the top influencers in the industry. Source: stokpic.com used under CC license.
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