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Alicia Deadrick on Muck Rack

Alicia Deadrick

Seattle
As seen in: ASAE
Nerdy about history, localization, and creative works (books, games, art, tv, etc)
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Articles

Use Data to Inform Your Member-Recruitment Strategies

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By Gretchen P. Jackson, Alicia Deadrick
| ASAE
Data can guide many types of strategies that associations develop, including how they recruit members. With that in mind, here is a look at how organizations can use data to develop an overall member-recruitment strategy, including determining market saturation, developing a recruitment plan, and onboarding new members. What’s the Market Like? Many associations want to grow their membership, but base their growth goals on their current membership numbers without considering market saturation.
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