Online auction site for used engagement rings is a specialty business that involves “a lot of hand-holding” as well as selling jewelry. Dozens of people were gathered on a Manhattan rooftop, nibbling on appetizers, sipping drinks and toasting author Emma Johnson and her new book, “The Kickass Single Mom.”Johnson’s pink dress matched the cover of her book as she drifted through the gathering.
“They have taken an industry with a generally negative connotation and spun it into a positive experience,” said John Lincoln, chief executive officer of Ignite Visibility, a search engine optimization and social media marketing company. It is a message of empowerment that Worthy hopes will translate into more customers. The October party was held at the offices of Worthy, a company that buys and sells jewelry, particularly diamond engagement rings, and markets itself to divorced women.
An auction typically lasts two days, said Gil Gadot, Worthy’s chief operating officer. About 20 percent of rings don’t sell because they don’t meet the seller’s minimum. If the item doesn’t sell at auction, there is no fee. From the way the company’s executives talk, it could be easy to think Worthy’s mission was therapy for divorced women rather than selling jewelry. The staff has been trained to “understand the journey” that customers have been on, a company spokeswoman, Judy Herbst, said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".