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Alison Copeland on Muck Rack

Alison Copeland

London, Toronto
As seen in: ByBlacks.com
Covers:  Business, Culture, Entertainment, Lifestyle, Opinion Pieces, Race & Gender, Trends
If your story sounds like a mouthful of marbles, I can help simplify it with strategy, ideas, and action. #StorySpinner #IdeaWrangler #VerbHurdler

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Alison Copeland’s Biography

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Storyteller and copywriter working at the intersection of business, culture, and editorial narrative.

Alison Copeland’s Journalist Portfolio

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Dear Black Women Comics: Sorry We Didn't Notice You Sooner (Please Come Back in February)

Dear Black Women Comics: Sorry We Didn't Notice You Sooner (Please Come Back in February)

Black female Canadian comedians reveal what it really takes to break through a system that keeps mistaking ga…

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Why Your Vision Statement May Be Holding You Back - And What to Do About It

Why Your Vision Statement May Be Holding You Back - And What to Do About It

Ever felt let down by a company's bland, empty vision statement? You know the kind: "We aim to be the best! W…

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Unlocking the Secrets of Storytelling: 5 Lessons We Can Learn from the Notorious B.I.G.

Unlocking the Secrets of Storytelling: 5 Lessons We Can Learn from the Notorious B.I.G.

It's been 50 years since hip-hop shook up the music industry and established itself as a global force to be r…

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Can a Failed Twitter Rebrand Be A Stepping Stone to Something Better?

Can a Failed Twitter Rebrand Be A Stepping Stone to Something Better?

It's July 2023. Meta launched its Twitter-rival app, Threads, and weeks later, Twitter changed its logo to an…

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Is It Ever A Good Idea To Confront Microaggressions In The Workplace?

Is It Ever A Good Idea To Confront Microaggressions In The Workplace?

Get the inside scoop from Alison Copeland's lively discussion with DEI leaders on when to clap back or brush …

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Why GenAI Should Be The Sizzle And Not The Steak

Why GenAI Should Be The Sizzle And Not The Steak

Every marketer knows the classic sales adage: "Sell the sizzle, not the steak." But with Generative AI, we’re…

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Articles

Tracy Moore And Claudette McGowan Are Getting Their Flowers. They Earned Every Petal

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By Alison Copeland
| ByBlacks.com Verified
Long before Ontario pinned medals on them, Moore and McGowan had already figured out how to succeed inside systems that keep asking you to shrink while calling it opportunity. Moore spent sixteen years inside Canadian homes as the host of Cityline, becoming one of the country's most recognizable television personalities while quietly reshaping what mainstream Canadian media could look like.
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Ontario Funding Confusion Leaves Some Black Led Organizations In Limbo

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By Alison Copeland
| ByBlacks.com Verified
"Did you not get the letter?" the lead asked. Miles-Senior checked her inbox. Nothing. Then her junk folder. There it was: a notification sent at 2:15 p.m. on a Friday, informing her organization that its funding had been cut. No transition plan. No consultation. No warning "I lost my mind," Miles-Senior says, plainly. "I was really angry." She wasn't alone. Across Ontario, 22 Black-led organizations received the same news through the same broken system. Some didn't receive the letter at all.
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Ontario Defunded 22 Black Organizations Overnight. The Explanation Was A Glitch

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By Alison Copeland
| ByBlacks.com Verified
"Did you not get the letter?" the lead asked. Miles-Senior checked her inbox. Nothing. Then her junk folder. There it was: a notification sent at 2:15 p.m. on a Friday, informing her organization that its funding had been cut. No transition plan. No consultation. No warning "I lost my mind," Miles-Senior says, plainly. "I was really angry." She wasn't alone. Across Ontario, 22 Black-led organizations received the same news through the same broken system. Some didn't receive the letter at all.
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Interview

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What was your first job as a journalist?

Entertainment writer for The Voice, a British national African-Caribbean newspaper operating out of the U.K.

Have you ever used a typewriter?

Yes.

How is social media changing news?

Social media has turned every smartphone into a portable newsroom, enabling anyone to witness and report on events as they unfold. This real-time reporting has accelerated the spread of news and misinformation and forced traditional media outlets to adapt and compete.