Facebook Tuesday launched a competitor to Google’s Shopping advertising service, allowing marketers to show users some or all of their product catalogs. With Product Ads, Facebook is challenging one of Google’s most successful new businesses in recent years. Originally called product-listing ads, Google started offering the ads, which typically include pictures and prices, in 2012 to compete with Amazon.com.
Silicon Valley always feels like it’s a few years away from world-changing breakthroughs. Driverless cars will whisk us around in three to five years. Drones will start delivering packages by 2020. Ride-hailing apps will eradicate car ownership in a decade. If your startup or giant technology corporation isn’t on course to change the world in the very near future, why is it worth billions of dollars? This is the source of most ambitious narratives in the tech sector.
Silicon Valley currently has a serious case of flying car fever, but this isn't the first time enthusiasm for these vehicles has gripped the industry. This week, Bloomberg Technology's Alistair Barr and Aki Ito visit the man who's spent his entire life trying to turn his Jetson-like vision into reality. It's a story of unwavering and maybe even irrational optimism that's cost Paul Moller more than $100 million and led him to declare bankruptcy and face allegations of fraud. Want to hear more?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".