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Alix Boulnois

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Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

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By Alix Boulnois, Leah Davis
While travel, mobility and financial partnerships make ALL Accor more useful, experiences make it more memorable. Today's travelers increasingly value access, emotion and exclusivity over transactional rewards alone. According to exclusive ALL Accor x Globetrender research, 72% of travelers rank unique experiences as the most valuable loyalty benefit, while members are three times more likely to book after engaging with a program partner.
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There are moments that stop you. A few days ago, in Saint-Nazaire, Accor launched the world’s largest sailing yacht: Orient Express Corinthian. ⛵ For me, it carried an extra emotion. I have… | Alix Boulnois

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By Arlene Coyle, Alix Boulnois, in Saint-Nazaire
| LinkedIn
There are moments that stop you. A few days ago, in Saint-Nazaire, Accor launched the world’s largest sailing yacht: Orient Express Corinthian. ⛵ For me, it carried an extra emotion. I have personal roots in this region and a special pride in seeing a project this ambitious brought to life in France, through the craftsmanship, precision and industrial excellence that places like Saint-Nazaire embody so well. Because this was never about building another yacht. It was about redefining luxury itself.
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