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Articles by Allen Plummer
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How to Win More Budget for Social From Skeptical Senior Leaders
Social media is no longer in its infancy. Sure, we might be distracted by Snapchat Spectacles or some other shiny object of the moment, but social media is no longer the wild West it once was. In fact, we’ve reached a certain level of maturity: We’re teenagers, in my opinion—we know enough to be dangerous but think we know everything. Don’t believe me? Here are some questions that mature social media marketers should be able to answer: You see where I’m going with this.
How to Win More Budget for Social From Skeptical Senior Leaders
Social media is no longer in its infancy. Sure, we might be distracted by Snapchat Spectacles or some other shiny object of the moment, but social media is no longer the wild West it once was. In fact, we've reached a certain level of maturity: We’re teenagers, in my opinion—we know enough to be dangerous but think we know everything. Don’t believe me? Here are some questions that mature social media marketers should be able to answer: You see where I’m going with this.
The Dirty Little Secret of Social Media Metrics
One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a piece of content is a hit or miss. We’ve trained ourselves to watch engagement, track reach, respond to comments and keep an eye out for influencers.
The Dirty Little Secret of Social Media Metrics
One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a piece of content is a hit or miss. We’ve trained ourselves to watch engagement, track reach, respond to comments and keep an eye out for influencers.
How Vanguard Ties Traditional PR & Social Media Together Successfully
At some brands, PR and social media are part of the same department. At others, the two mix as easily as oil and water, which is to say almost never. Allen Plummer of Vanguard argues, though, that PR and social media departments need each other to provide optimal return to a business. He provides useful lessons that Vanguard has learned as a result of integrating the two. To continue reading this article, please log in or become a PR News Pro subscriber.
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