PR News

Crayola’s new adult product launch is as much a communications test as it is a marketing play. With Crayola All Grown Up, the 123-year-old brand speaks directly to adults who already color for calm, creativity and self-expression. The challenge, says Ben Thomas, EVP of Marketing and Chief Commercial Officer, Crayola, is to expand that relationship without unsettling parents, educators and others who trust Crayola as a children’s brand.

Over the weekend, press freedom organizations lined up to condemn the Justice Department's journalist subpoenas of four New York Times reporters, delivered in some cases by federal agents at the reporters' homes. Jodie Ginsberg, CEO of the Committee to Protect Journalists, called it an extraordinary escalation. Bruce D.

Crayola’s new adult product launch is as much a communications test as it is a marketing play. With Crayola All Grown Up, the 123-year-old brand speaks directly to adults who already color for calm, creativity and self-expression.

FOR IMMEDIATE RELEASE PRNEWS & Chief Marketer Announce Winners of the 2026 Experiential & Event PR Awards Honoring the campaigns and activations redefining experiential and event-driven communications. NEW YORK, [July 14, 2026] — PRNEWS, the communications industry's trusted source for education, inspiration and recognition, and Chief Marketer, the global marketing hub for future-focused marketers, are proud to announce the winners of the 2026 Experiential & Event PR Awards.

Apple built its empire on control. Now Siri needs Google. That sentence captures the uncomfortable center of Apple’s AI problem. For decades, Apple’s promise wasn’t just beautiful devices. It was that they provided an unparalleled experience because Apple controlled more: the hardware, the software, chips, operating systems, the store, the privacy architecture, the timing and the story. Control wasn’t a technical detail. Control was the brand. That’s what makes the Siri problem so damaging.

This week's roundup covers what Threads' third birthday tells us about the platform's evolving identity and brand opportunity, what record World Cup viewership means for the future of soccer—and brand investment—in America and new research on how the disappearance of local newspapers is quietly changing how companies approach corporate social responsibility.

Changing a company's logo is one thing. Changing the name of a public company. When Pure Storage became Everpure earlier this year, the change reflected years of business evolution beyond enterprise storage and into broader data platform offerings, such as holistic data management, intelligence and AI orchestration platforms. But before the new name could be introduced to customers and investors, the company had to prepare for another audience first: its employees.

There's a list of PR people circulating in tech journalists' group chats, and no, you don't get to see it. When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what's working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid. Meanwhile, 85% said they have at least one PR contact they trust enough to call first when a story is breaking. Long story short: PR is splitting in two.

What makes up a reputation? The things a brand or individual does and the way they talk about themselves. But just as important are the people around them and the comments they say. Brands and people are judged by the company they keep. If your name is showing up in toxic, unpleasant places, the damage to a reputation is immediate. For businesses, managing reputation is essential. Every customer or potential customer has the opportunity to comment on a brand and impact its reputation.

You know the feeling. You open your phone with your morning coffee, and everyone on the timeline is obsessing over a hyper-specific internet phenomenon. By lunch, your competitors have already dropped a witty real-time post, a customized meme or an official brand partnership. You text your team, "Why didn't we see this coming?" but by the time your agency gets legal approval to join the conversation, the internet has already moved on to the next moment.