Skip To Main Content
Allison O’Mealia on Muck Rack

Allison O’Mealia

As seen in: Experian
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Allison O’Mealia’s profile

Articles by Allison O’Mealia

A deep dive with an Experian partner, Yieldmo

|
By Catherine Leonard, Allison O’Mealia
| Experian
In our Ask the Expert Series, we interview leaders from our partner organizations who are helping lead their brands to new heights in AdTech. Today’s interview is with Eric Shiffman, VP of Product Marketing at Yieldmo. Here are five key takeaways from Eric’s insights: Tailored campaigns with Experian data: Yieldmo integrates Experian’s trusted identity and audience data to deliver creative campaigns tailored to specific audiences, ensuring more meaningful engagement.
Open in Who Shared Issue with article?

How the buy-side is approaching data and identity

|
By Hayley Schneider, Allison O'Mealia, Allison O’Mealia
| Experian
Originally appeared in Streaming Media Magazine Navigating today’s fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies, and demand-side platforms (DSPs)—must find their way through signal loss, measurement challenges, and evolving consumer expectations. But this isn’t just a challenge; it’s a strategic opportunity.
Open in Who Shared Issue with article?
Show More