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Allison Stadd on Muck Rack

Allison Stadd

New York
As seen in: Yahoo Life, TIME, Adweek, PureWow, The Muse, Scary Mommy, Visit Philadelphia, Mediabistro, 99u.com, Mommy Poppins
Covers:  women and technology, social media marketing, social media management, digital lifestyle, healthy lifestyle, twitter, women in tech, social media, internet culture, consumer technology, tech news, infographics
SVP Brand, Culture & Media @shipt ✹ on a mission to jazz up workplace leadership ✹ mom ✹ overzealous exclamation point user ✹ drummer
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10 tips for 'listening' on Twitter

10 tips for 'listening' on Twitter

www.ragan.com — Social media listening is the modern marketing practice of staying constantly attuned to your customers, fans, and followers; leveraging their free insights into your brand or business; and engaging in dialogues. Twitter is a rich resource for such monitoring-"listening" in current parlance-with millions of conversations proliferating daily across the network about a wide range of companies and brands. A great place to start, if you're interested in fine-tuning your listening, is with Mention.net, a free (up to a point) service that's like Google Alerts on steroids. That's just the beginning. For 10 solid tips on how to be a better listener on Twitter, keep reading.
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The One Thing Your Tweets Are Missing - And 4 Tips For Implementing It - AllTwitter

The One Thing Your Tweets Are Missing - And 4 Tips For Implementing It - AllTwitter

Mediabistro — To be successful on Twitter - whether you're tweeting on behalf of a major brand, a small business, or yourself - requires a well-thought-out content strategy. Why are you tweeting? When are you tweeting? To whom? How will you measure success? Even when you've crafted that solid tweeting strategy - committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets - success may still be beyond reach. And here's the one reason why. To break through the noise and efficiently maximize response on any platform, social media requires a strong, relevant, optimized call-to-action (CTA).
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5 Creative Ways to Spend Your Lunch Break

5 Creative Ways to Spend Your Lunch Break

www.thedailymuse.com — One of the best pieces of work advice I've ever received-and yes, it was from my mother-was to make sure to take my lunch hour. Like many professionals busting butt in the office, I had gotten into the unhealthy habit of eating lunch at my desk, never seeing sunlight or feeling outside air on my skin for 10-hour stretches of time. And after a while, I definitely started to notice an impact on my overall mood. So, from the first day I started a new job in January, I resolved to take my lunch hour every day. And you should, too!
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The 10 most clickable Twitter headlines

The 10 most clickable Twitter headlines

www.ragan.com — Being good at Twitter is more of an art than a science. There's no magic formula for social media success, nor hard and fast rules for how to use Twitter well. But there are guidelines-informed by scads of data and legitimized through case studies and success stories-for writing the "best" Twitter headlines as measured by their clickability. Tests have shown you can increase your conversion rate on a link by 73 percent when you write a compelling headline. Getting users to click on links in tweets is one of the major goals of brands that use Twitter.
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Chris Hadfield Returns Home; 7 Other Astronauts To Follow On Twitter - AllTwitter

Chris Hadfield Returns Home; 7 Other Astronauts To Follow On Twitter - AllTwitter

Mediabistro — Canadian Space Agency astronaut Chris Hadfield was live-tweeting his experiences in outer space directly from the International Space Station for the past 146 days. And now Hadfield has safely returned to Earth - much to the chagrin of his loyal Twitter following. Don't fret, outer-space-philes: here are 7 other astronauts you can follow on Twitter to get your galactic fix.
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Forbes Reveals America's 10 Most Reputable Companies; But How Are They Doing On Twitter? - AllTwi...

Forbes Reveals America's 10 Most Reputable Companies; But How Are They Doing On Twitter? - AllTwi...

Mediabistro — Reputation Institute, a New York-based global private consulting firm, recently conducted an online study among 4,719 consumers to find America's most and least reputable companies. The study measured consumers' perceptions of companies among the 150 largest in the U.S. that they were "somewhat" or "very" familiar with. Forbes has revealed the corporations with the best reputations, which we've included below. But it's also worth taking a look at how these corporate stars are performing on Twitter. Does success in consumers' eyes correlate with success on Twitter?
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5 Tips For Protecting Your Twitter Account From Hackers - AllTwitter

5 Tips For Protecting Your Twitter Account From Hackers - AllTwitter

Mediabistro — On the Internet, privacy and security are major concerns, especially as hacking on Twitter is more rampant than ever. In order to protect your Twitter account from hackers - be they intentionally targeting your account, or including you in a systematic sweep - follow these five tips.
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5 challenges in a social media career | Articles | Home

5 challenges in a social media career | Articles | Home

www.prdaily.com — Contrary to the perception of many, a career in social media is much more than angling for the perfect Instagram, live-tweeting from big-ticket events, and pinning like crazy on Pinterest. Working in social media, whether as a community manager, a strategist, or a digital PR manager, and in-house or out of house, has unique challenges. For all those who are skeptical of the gravity of a full-time career in social media, or who want to learn more about it, keep reading.
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Up Close And Personal With Mr. Clean: 6 Brand Mascots To Follow On Twitter - AllTwitter

Up Close And Personal With Mr. Clean: 6 Brand Mascots To Follow On Twitter - AllTwitter

Mediabistro — If you're serious about social media, you already know to turn to Twitter to get up-to-the-minute intel directly from a brand. Twitter's your first stop in attempting to get an answer to a question about a brand, or settle a customer service issue. But what about logging screen time with the brand's mascot, who's often the personality you subconsciously associate with a brand? Below, 6 brand mascots to follow on Twitter.
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How To Buy Friends And Influence People: The Going Rate For Fake Followers On Social Media - AllT...

How To Buy Friends And Influence People: The Going Rate For Fake Followers On Social Media - AllT...

Mediabistro — The "fake followers" epidemic has been a problem on Twitter for some time - and it's well-documented here on All Twitter - but did you realize the trend of trading cash for social media currency is prevalent across all networks? These days, you can pay for just about any symbol of popularity on social, from Facebook likes to Pinterest repins to YouTube views.
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Blogs Still Rank Higher Than Twitter For Shaping Consumers' Opinions - AllTwitter

Blogs Still Rank Higher Than Twitter For Shaping Consumers' Opinions - AllTwitter

Mediabistro — Technorati's 2013 Digital Influence Report, culled from responses from more than 6,000 influencers, 1,200 consumers, and 150 top brand marketers, contains many fascinating nuggets of modern-day marketing insight. The most important is this: where brands are currently spending in the digital space is not fully aligned with how and where consumers are seeing value and being influenced.
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Twitter Headquarters' Twitter Accounts Grant Insider Access To The Company's Goings On - AllTwitt...

Twitter Headquarters' Twitter Accounts Grant Insider Access To The Company's Goings On - AllTwitt...

Mediabistro — Ever wondered what a typical day is like at Twitter Headquarters in San Francisco? One of the best inroads into the company is the official Twitter Twitter account. But there are also a handful of Twitter streams that operate out of Twitter HQ and grant a more, let's say, insider representation of life at Twitter.
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A Twitter Spring Cleaning Checklist - AllTwitter

A Twitter Spring Cleaning Checklist - AllTwitter

Mediabistro — Today, Wednesday, March 20, is the first official day of spring. And with the sun finally peeping out, and flower buds starting to bloom, it's time to break out the vacuums and feather dusters for a little spring cleaning. Have you ever considered applying those principles - using the start of a sunny new season as an opportunity to clean out and spruce up - to your Twitter account? Here are a few suggestions for some Twitter spring cleaning.
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3 Ways To Manage Your Social Media Via Email - AllTwitter

3 Ways To Manage Your Social Media Via Email - AllTwitter

Mediabistro — One of the biggest challenges for social media power users is figuring out an efficient system for maintaining, tracking, and engaging with your social media networks. It's hard enough to keep up with the firehose of content streaming your way from every direction all day long, let alone responding to mentions and tags, joining conversations with meaningful input, and cultivating connections on each network. And that's only your personal social media. What about if you also maintain social presences for brands or businesses? That's double, even triple, the potential content you're seeing and time you're investing on social.
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Twitter Vs. Facebook: How Facebook's News Feed Redesign Affects Twitter - AllTwitter

Twitter Vs. Facebook: How Facebook's News Feed Redesign Affects Twitter - AllTwitter

Mediabistro — Last Thursday, Facebook introduced a redesigned news feed that makes it easier for users to access and read what they want. Meanwhile, Twitter's news stream continues to provide users with an unfiltered fire hose of information. Drilling down is limited to users' creation of Twitter lists, and the #Discover tab. So what are the implications for Twitter of Facebook's revamped news feed?
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10 Ways To NOT Get More Twitter Followers - AllTwitter

10 Ways To NOT Get More Twitter Followers - AllTwitter

Mediabistro — Since Twitter launched in July 2006, everyone on and off the platform has pretty much been obsessed with a single number - the follower count. Despite the fact that Twitter follower counts are a false metric - easily gamed or bought, and not indicative of a user's actual influence - it would take a major paradigm shift to change the fact that the number of followers someone has on Twitter is the main gauge of Twitter influence right now. Want insight on how to get more followers for yourself? Read on for 10 things to NOT do.
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How To Create The Perfect Vine - AllTwitter

How To Create The Perfect Vine - AllTwitter

Mediabistro — Have you tested your video production skills yet using Twitter's Vine? With Vine just over a month old, users are really starting to hit their stride in creating these 6-second video loops. If you're interested in perfecting your Vine skills, or getting the 4-1-1 on why and how to use it, keep reading. No matter whether you're using Vine for personal use or business, here are a few tips to keep in mind for Vine success.
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The Happiest City In America, According To Twitter, Is... [STUDY] - AllTwitter

The Happiest City In America, According To Twitter, Is... [STUDY] - AllTwitter

Mediabistro — Twitter's vast quantities of real-time, fine-grained data make it an ideal resource for sociological research. Scientists and statisticians can study Twitter for insights on people's spending habits, what they watch on TV, their political views, and even their happiness. Which is exactly what a group of researchers did, conducting an analysis of 10 million geotagged tweets to determine the happiest and most depressed states and cities in America. And the findings are fascinating.
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