Ally Johnston

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning. I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. I’m excited to share some things I’ve learned.