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Allyson Leavy

As seen in: Ipsos US, IDG (International Data Group)
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Articles by Allyson Leavy

Amazon unBoxed 2026: Amazon Ads Agent Merges the Console and DSP and Puts AI in the Planning Seat for Advertisers of All Sizes.

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By Roger Beharry Lall, Allyson Leavy
| IDG (International Data Group)
IDC Products & Services Research Current: Amazon unBoxed 2026: Amazon Ads Agent Merges the Console and DSP and Puts AI in the Planning Seat for Advertisers of All Sizes. Oct 12, 2026 - Real-time IDC Research® opinion on industry news, trends and events
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IDC Survey Spotlight: What Technical Challenges Are Holding Organizations Back from Integrating External Data?

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By Allyson Leavy
| IDG (International Data Group)
Content 3 slides Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Survey Spotlight highlights findings from IDC's Survey Data Sourcing and Collaboration (syndicated). The findings presented here focus on the technical challenges organizations encounter when adopting external data sources.
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Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

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By Allyson Leavy
| Ipsos US
In this series of monthly infographics, we share research exploring consumer attitudes, emotions, and behaviours. These are examined in the context of unprecedented challenges related to inflation, sustainability, health and wellness, among others.
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

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By Allyson Leavy
| Ipsos US
Find out more about the power of Ipsos PersonaBot, a transformative tool that that brings segments to life through Ipsos’ generative AI platform. With Ipsos PersonaBot, you can extend the application of your segmentation – from innovation to brand positioning to communications and more – as these synthetic personas are uploaded to a digital platform for stakeholders across your organization to leverage.
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

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By Allyson Leavy, Joanna Butcher
| Ipsos US
Ipsos, one of the world's leading market research companies, announces the launch of Ipsos PersonaBot, an AI-powered tool that allows organisations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.
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Staying afloat during a crisis

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By Natalie Lacey, Allyson Leavy, Chris Murphy
| Ipsos US
At the end of 2019, . Nearly two in three (65%) said they thought 2019 was bad year for their country, but three in four (75%) globally were optimistic 2020 was going to be a better year for them. Few would have predicted that “self-isolate”, “quarantine” and “lockdown” would become part of our daily vernacular. The dramatic shift in consumer behaviour coronavirus has wreaked over 2020 has been mesmeric.
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