Ipsos US

Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker. 07.20.26 The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: Last year, we asked about how Americans refer to a sport that’s in the news this month. Thought it would be a good time to check in.

The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: As gas prices come down (for a moment?) and economic news continues to be… confusing? Thought it was a good time to check back in on this battery of questions about in-store shopping experiences.

There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker 07.20.26 The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: We’ve seen a bunch of stories lately and anecdata about teens and young folks bringing new life to malls.

Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography. 07.20.26 Related news Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.

Dnešní lídři stojí před zásadní výzvou: jak skloubit potřebu rychlých inovací s požadavkem na přesné poznatky založené na datech. Naše nedávná Ipsos studie ukázala, že zatímco 82 % vedoucích pracovníků očekává, že inovace budou hnacím motorem růstu, 60 % má pocit, že jejich inovační cykly nenaplňují očekávání. V situaci, kdy jsou s každým uvedením nového produktu na trh spojeny milionové investice, hledají značky rovnováhu mezi rychlostí a přesností.

Pátý ročník studie Ipsos AI Monitor ukazuje, že nadšení a obavy z umělé inteligence jsou dnes ve světě téměř vyrovnané a často je prožívají titíž lidé. 20.07.26 Nadšení a nervozita spojené s umělou inteligencí dosáhly na globální úrovni téměř stejné intenzity. Stále častěji navíc obě tyto emoce prožívají stejní lidé. To je hlavní zjištění studie Ipsos AI Monitor 2026, která již pátým rokem sleduje postoje veřejnosti ve 32 zemích světa.

Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy 07.17.26 On Thursday, President Donald Trump addressed the nation in a primetime speech broadcast on most major TV networks. The speech was likely an attempt to reset the political conversation ahead of the 2026 midterms. Indeed, Trump’s speech might help fire up the core Republican base and apply pressure on Republican lawmakers to pass the SAVE America Act.

The quarterly Ipsos/U.S. Chamber of Commerce Small Business Index in Q2 2026 is largely stable from Q1 2026 07.17.26 Washington, DC, July 17, 2026 — The Q2 2026 U.S. Chamber of Commerce Small Business Index is 66.5, largely stable from last quarter’s Index score of 67.0, and slightly ahead of its reading from this time last year (65.2). Though business health continues to show stability, business owners are showing signs of increased trepidation towards the business environment and cash flow.

Findings of a new Washington Post/Ipsos poll conducted July 8-13, 2026 07.16.26 Washington, D.C., July 16, 2026 – The initial release of a new Washington Post/Ipsos poll finds that 59% of Americans say they do not think people like them and their family have a good chance at improving their standard of living, compared to 40% that do. In addition, 48% also say they expect the nation’s economy to get worse in the next year (20% better, 31% stay about the same).

New NAMI/Ipsos poll indicates those who contact 988 are getting help, but barriers to contacting and overall awareness gaps persist 07.15.26 Washington, D.C., July 16, 2026 – A new national poll from NAMI and Ipsos finds that awareness of the 988 Suicide & Crisis Lifeline has increased substantially since its 2022 launch. Americans trust 988 at nearly the same rate as 911, and three-quarters of those who have contacted the Lifeline report receiving the help they needed.