Ipsos US

Ipsos has appointed former Kantar senior executive Jorge Alagón as Chief Innovation Officer of Ipsos BHT (Brand Health Tracking) reporting to Benoit Tranzer, Global Service Line Leader BHT. Jorge has played a senior role in developing and scaling major global brand equity measurement frameworks and related analytics used in brand valuation and growth advisory.

There's an elephant in the boardroom that we need to address: the advertising industry has a storytelling crisis. Our Creative Excellence team at Ipsos examined 15,000 advertisements and uncovered a troubling truth—half of all advertising has abandoned humanity's most fundamental superpower: storytelling. Instead of crafting meaningful narratives, half the industry simply talks at people. These are monologues directed toward disengaged audiences, generating limited returns.

When cancer specialists embrace – and when they avoid – this revolutionary drug class. 08.07.26 Given the increasing prevalence of weight-related conditions and the rapid uptake of GLP-1s on the one hand, and the increasing incidence of cancer on the other hand, it was inevitable that these two worlds would collide. In this paper, we uncover what's really happening at the intersection of two of healthcare's most defining challenges.

Transformeer ongestructureerde feedback tot waardevolle inzichten voor sterkere klantrelaties. 08.07.26 Waarom kiezen voor Forces of CX AI? Uw klanten vertellen u elke dag wat zij belangrijk vinden. Via enquêtes, gesprekken met de klantenservice, e-mails, social media en andere contactmomenten delen zij waardevolle inzichten. Toch blijft deze grote hoeveelheid ongestructureerde feedback binnen veel organisaties onbenut.

Why Forces of CX AI? Every day, your customers tell you exactly what they need, through surveys, call centre conversations, emails, social posts, and more. But in most organisations, that wealth of unstructured feedback remains untapped. Forces of CX AI turns your existing text data, in any language, from any source, into a clear roadmap for customer experience improvement.

Ipsos today announces the appointment of Claire Charbit as Head of CEO’s Office, effective today. In this role, Claire Charbit will join the Executive Management Committee (EMC) and will report directly to Jean Laurent Poitou, Chief Executive Officer. This appointment comes as Ipsos reinvents itself and deploys its Horizons strategy, with a sharp focus on speed and Artificial Intelligence.

The 2026 Global Infrastructure Index from Ipsos and the Global Infrastructure Investor Association (GIIA). 07.07.26 Key findings from the latest Global Infrastructure Index in partnership with the Global Infrastructure Investor Association (GIIA) include: Citizens prioritise water supply and sewerage more than anything else as an infrastructure investment priority for their country.

GLP 1 therapies have redefined what obesity pharmacotherapy can achieve, but efficacy is no longer the only battleground. 06.07.26 GLP 1–based therapies have delivered a genuine breakthrough in obesity treatment. After decades of modest efficacy and safety setbacks, agents like semaglutide and tirzepatide now achieve 15–25% weight loss, approaching surgical benchmarks and extending impact into cardiovascular, renal and metabolic outcomes. But the story doesn’t end with efficacy.

Majority say the U.S.’ role in hosting the World Cup is going at least somewhat well, according to a new Ipsos poll conducted June 26-28 07.02.26 Washington, D.C., July 2, 2026 – A majority (57%) of Americans say they think the 2026 FIFA World Cup will increase America’s general interest in soccer, according to a new Ipsos poll conducted June 26-28. Two in five (40%) say it will have no impact on America’s interest in soccer and 2% say it will decrease America’s interest.

How are employees across the GCC experiencing the changing world of work? 02.07.26 The inaugural GCC People Pulse – Word on Work, developed by Ipsos in partnership with EXE: Employee Experience Exchange, provides a comprehensive snapshot of workforce sentiment across the GCC.