Ipsos US

Climate change. Geopolitical tensions. Economic uncertainty. AI disruption. It’s easy to look at what’s going on in the world today and worry about the future. Indeed, many people are doing so, with confidence in shorter supply than in previous years. Yet alongside the uncertainty that these changes are surfacing, new possibilities and opportunities are emerging.

Growing trust in financial services and the case for a more confident stance on the sector’s societal role. 04.04.23 This is not 2008. Across the commentary in response to recent financial sector instability, this has been a common refrain. While just 5 years ago, we might have expected the latest challenges to lead to a period of harsh criticism, instead the coverage has been largely fair handed.

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies well into 2027 and beyond. 02.09.26 An end to conflict does not necessarily mean an end to inflation. While financial markets can recover quickly, disruptions to energy production, global supply chains, transportation networks, and consumer confidence often persist long after a ceasefire.

The number of Americans who think gas prices are going up has doubled in the past six months: 79% now say gas prices have gone up since this time last year, according to the Ipsos Consumer Tracker. 09.02.26 Why we asked about gas price perceptions: It’s been six months since President Trump launched the war with Iran. Shortly after, we checked in with consumers about gas prices, because every indication was that the war would lead to higher prices at the pump.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession. 27.07.20 The current pandemic has had a wide-reaching impact on the economy. As countries implement necessary quarantines and social distancing practices to contain the pandemic, the rapid collapse in activity has slowed global growth to a crawl.

Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software. 12.05.16 These cloud-based platforms allowing the automated buying and selling of digital advertising have come with the promise of near nirvana; the ability to target a range of specific audience segments, at broadcast reach, all in real time.

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world. 01.09.26 In this edition: Long Hot Summer – Wildfires, heat domes, extended droughts are just some of the effects of this summer – we dive into how people are coping. Life Aspirations – Despite ongoing debates, traditional markers of stability remain at the heart of people's definition of success.

In today’s era of rapid technological advancement and shifting geopolitical landscapes, are foundations of brand success being redefined? Brand professionals are operating in a world where AI accelerates the attention economy, making genuine human trust more valuable – and more elusive – than ever before. Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

Five charts on where things stand heading into the 2026 midterms and what signals will be most important to watch between now and Election Day 08.28.26 The 2026 midterm elections are just around the corner. Much like the 2024 election, economic concerns will be front and center this November. But beyond that, a lot has changed. Below are five charts on where things stand heading into the 2026 midterms and what signals will be most important to watch between now and Election Day. 1.

What brand doesn’t want its customers to succeed? Put another way, what brand doesn’t succeed when its customers do? In the U.S., as around the world, the metrics of success are changing. For global brands to succeed, they need to understand the new ways their American customers are trying to get by. Benchmarks on the traditional path to the American dream — graduate, get a job, buy a house and start a family — today are happening on a different timeline, if at all.