David Alpern on Muck Rack

David Alpern

California
As seen in: The Times of Israel
🇺🇸🇮🇱 Digital Marketing (SEO, PPC) Lead Generation Guru. Pro-Israel 2-State Solution Advocate. POV: Don’t let perfect get in way of the good. about.me/alpern

Interview

What was your first job as a journalist?

College special interest quarterly newspaper

Have you ever used a typewriter?

Absolutely. Learned how to type in grade school before every home had a PC and remember wondering why do we even need this skill. Ha!

How is social media changing news?

It creates fear bc innocuous situations are torched via social media. 2) Sadly makes it easier for ppl to strictly hear just news they seek.

What tools and software do you use to do your job?

Muck Rack of course, HARO, Google Analytics

What's your favorite social network?

The big ones: Facebook and Twitter consumer most of my time. Lately I've enjoyed Pinterest more and more as its richness of content increases

Who do you wish followed you?

More active users. I have more than 6K followers but get very few reactions and comments to my Twitter posts.

What advice can you offer to aspiring journalists?

Curiosity, passion, and try hard to avoid cynicism

When's the best time to pitch you?

Any time. Email inbox accepts emails 24/7 and I peruse it at my convenience.

What's the best pitch you ever got?

Any pitch that includes SEO benefits for my client.

What's the worst pitch you ever got?

At All News Radio KFWB we'd get pitched by firms who just wanted to make it onto our air w/ nary a consideration for newsworthiness.

What's your favorite drink?

Ice Blended Mocha. Really anything with a coffee flavor

When you're not at a computer, where are you most likely to be?

With family, with my smartphone, on the freeway, and when possible, slaking my wanderlust thirst

Aside from your own, what's your favorite publication to read?

Los Angeles Times, Wall Street Journal, LARadio.com, TimesofIsrael.com

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