David Alpern on Muck Rack

David Alpern

California
As seen in: The Times of Israel
🇺🇸🇮🇱 Digital Marketing (SEO, PPC) Lead Generation Guru. Pro-Israel 2-State Solution Advocate. POV: Don’t let perfect get in way of the good. about.me/alpern

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David Alpern’s Biography

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David has more than fifteen years helping both SME (small to mid-size enterprises) and Fortune 1000 businesses such as Experian, Tribune, Mazda, Yokohama Tires, Bosley, and Twentieth Century Fox, develop interactive and direct response digital strategies while meeting delivery objectives within organizations operating at Internet speed. David has an extensive background in search marketing at Local.com and AltaVista, as well as an accomplished background supporting direct clients across multipl…

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What was your first job as a journalist?

College special interest quarterly newspaper

Have you ever used a typewriter?

Absolutely. Learned how to type in grade school before every home had a PC and remember wondering why do we even need this skill. Ha!

How is social media changing news?

It creates fear bc innocuous situations are torched via social media. 2) Sadly makes it easier for ppl to strictly hear just news they seek.

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