The Kinomatics project has been rethinking the use of the calendar year for the study of film exhibition. The calendar year has its benefits. It is easily justifiable, it fits with most other forms of data collection periods, and you don’t really have to explain its use as a temporal division. But does it suit cinema data? Cinema exhibition does not conform to the calendar year. Its temporal nature is quite different. As a result, we have chosen to abandon the calendar year.