US banks are finally seeing movement in the right direction. Forrester’s US Banking Total Experience Score Rankings, 2026 shows that Total Experience Scores are up from 2025. Customer and brand perceptions are improving, and more brands are showing signs of momentum than in recent years. That’s meaningful progress but not the full story. No bank earned an “excellent” score across customer experience (CX), customer brand experience (BX), or noncustomer BX this year.