THE FIRST DAY OF OCTOBER in New York City was storybook pleasant—the kind of golden-hued, cool autumn afternoon that makes a visitor forget about the muggy, Indian summer chokehold on the East Coast just a week earlier. The air smelled of warm asphalt and wide-open possibility, and I was lucky to have a few hours ahead to absorb the electricity before returning north to the sleepy Berkshires and, eventually, Colorado. So, of course, I missed the train back. Twice.
• COMPOST, ALREADY! Aspen residents may pick up a free 6.5-gallon bucket at the City of Aspen Environmental Health and Sustainability Department, second floor of City Hall; Pitkin County residents, head to the landfill. IF, AS WILLIAM SHAKESPEARE wrote back in the 17th century, "One touch of nature makes the whole world kin," then why are we burying our brethren alive in landfills? According to the powerful new documentary film produced by Anthony Bourdain, "Wasted!
WONDER AND DELIGHT: These emotions best sum up my first few moments in Aspen, on Sept. 10, 2011. I cruised into town via Independence Pass beneath a brilliant bluebird sky just in time, to my surprise, for the first annual Aspen Mac and Cheese Festival. Crowds on Restaurant Row were blissfully munching from tiny tasting cups of ooey, gooey, savory noodles from some 16 competing eateries.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".