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Articles by Amelie Burgess
Indigenous digital colonisation: How the internet is affecting the lives of Indigenous peoples in the Amazon
The colonisation of Brazil, which began in the 16th century with the arrival of the Portuguese, caused profound transformations in the lives of Indigenous peoples. This included the spread of disease, loss of territory and violence.
como a internet afeta a vida dos povos originários da Amazônia
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Colonização digital indígena: como a internet afeta a vida dos povos originários da Amazônia
A colonização dos povos originários, iniciada entre os séculos XVI e XVII com a chegada dos portugueses, provocou transformações profundas em seus modos de vida, incluindo a disseminação de doenças, a perda de territórios e processos frequentemente marcados pela violência. Ao observar esse contexto histórico, proponho uma reflexão contemporânea: a emergência de uma possível “colonização digital indígena”.
Who cares about purpose? Identifying consumer segments for social purpose branding
ABSTRACT Given the increasing variance in consumer responses to social purpose branding (SPB), this research investigates the role of segmentation in enhancing the efficacy of SPB. Adopting a mixed-method approach, a latent cluster analysis was conducted on a representative sample of 312 Australians, followed by 14 in-depth interviews with participants from each identified segment.
Changing the game: empowering marketers as agents of change for diversity
ABSTRACT Diversity marketing is an increasingly popular form of ethical business practice. Marketers are often asserted as pivotal actors in advancing diversity marketing, yet limited research has examined how they do so in practice or the challenges they encounter. Our research uses institutional entrepreneurship to examine how marketers integrate (or not) diversity into their practices.
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