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Articles by Amit Wadhwa
After a year of disruption, Advertising looks to 2026 for creative reset
The year 2025 might have been a roller-coaster ride for the media and advertising business, but 2026 presents an opportunity to bring back some magic into the creative product and merge technology with human empathy. Leaders from the advertising world present their wish list and spell out the way forward for the industry. Already a subscriber?
Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema
Saffola Oats, from the house of Marico Limited, has announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a different scenario of snacking urges amongst a diverse consumer segment. The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments.
‘My grandmother’s life is my biggest inspiration’
Celebrating its 125th birthday in India, Pepsi® is paying homage to its past. As the beverage brand commemorates over a century at the heart of pop culture, it unveils a new global branding in India. Simultaneously, Pepsi® is set to launch its all-new campaign – Yeh Dil Maange More, featuring brand ambassador Ranveer Singh. “Since its inception Pepsi® has evolved into one of the most iconic global consumer brands with Pop culture and enjoyment being at its core.
Breaking down is never an option for her, says Patanjali hair oil campaign
As India gears up for the upcoming summer travel frenzy, Cleartrip, a Flipkart Company, is launching the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket. The core message of the campaign is ‘India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai’.
Pepsi brings back 'Yeh Dil Maange More' with Ranveer Singh
While automotives are still largely known to be a man’s turf, The TVS Motor Company has been making conscientious efforts to shatter the barriers that have stopped women from being active participants in the automotive industry. In August last year, FCB Kinnect conceptualised a campaign for TVS Motor Company, titled 'Miss.Represent'.
The ‘Cadbury girl' made me feel the magic of storytelling
The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. “Positioning as the unequivocal benchmark of excellence in the advertising industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the future of the industry collectively,” stated a press release.
The second-best thing about Cannes trip was ‘people’
I consider meeting some interesting people during the Cannes Lions 2022 trip to be the second greatest thing for obvious reasons. Winning, and winning it big along with being the first-ever Indian agency to secure the ‘Agency of the Year’ title, was certainly the greatest high and nothing will ever compare. Everything else is a distant second, third, fourth, etc. Also, the fact that I was travelling out of India for the first time in a long period, added to the excitement of this journey.
Why Labour Laws Should Be Reformed
The government is coming up with a vision to consolidate and simplify Acts dealing with labour laws wherein around 44 different Acts will be integrated into 5 Acts only. This will certainly boost business as will removal of redundant provisions that are not in sync with the current business environment...As we are on the path of development and emerging a stronger economy, there is an urgent...
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